Will Amazon be deflated about the launch of the new Apple iPad? Probably not - despite the fact that many people feel that the amazon kindle will be put firmly in the shade by Apple’s new baby. After all, one of the Apps for both the iPad and the iPod Touch is the Kindle reader app. It could be a great opportunity for Amazon to sell even more e-books. It’s probably also worth considering that many customers will be heading straight to the Amazon site to order their iPad when it goes live in March. All things considered, Amazon stand to gain from the iPad’s almost assured success.