In this exclusive interview, IBM’s IT finance expert Richard Bingham offers free advice on financing your businesses and IT finance issues in today’s economic climate. Richard puts forward a convincing argument as to why, when cut backs are needed, you don’t start with your IT and how smaller businesses can ensure any investments are paid for. Richard goes on to explain that any investment needs to deliver return for the company, so whether its efficiency in terms of saving costs or in driving increased sales opportunity (which will ultimately deliver more profit for a business), that’s the critical decision they have to make.

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